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Saturday, January 14, 2017

WOW: iTel Tops Samsung In Africa Mobile Phone Market in Q3 2016 - Counterpoint Research

In what is a surprising announcement, Counterpoint Research has announced iTel as the No.1 phone brand in Africa (for the 3rd quarter of 2016)!

This announcement shows that for the first time Samsung has been knocked off their perch and by iTel (OMG)!!!

Image result for itel

According to the stats, iTel captured a 20% share of the total mobile phone shipments beating Samsung by 1%.

While this is quite surprising, it is worthy to take note of the fact that the weak economic situation in some African countries  (Nigeria inclusive) stirred up the need for feature phones. 

iTel did not only become the number one selling mobile phone brand in Africa, it also remained the number one feature phone player in the African market. The demand for feature phones has also put Nokia in the top 5 list of Mobile Phone shipments.

However, when it came to the big game (the smartphone market), Samsung Mobile leads with a total of 34%, down by 20%.
Other players like Tecno Mobile was able to capture only 6% market share, while Infinix captured 3% of the smartphone sub-segment.


Image Source: CounterPoint Research

Overall, Transsion holdings’ is the biggest mobile phone supplier in Africa for Q3, 2016. The phone brands under the company— iTel, Tecno, and Infinix — captured 34% of the overall mobile phone market.
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