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Thursday, February 16, 2017

Facebook To launch Standalone TV App

Facebook remains the largest social network platform and they do not play!

Facebook has over the years continued the improvement of the platform and just recently they launched the Facebook weather feature.

Now, reports says the launch of a new standalone TV app is imminent!

The new app will allow Facebook users watch videos from their friends and their 'liked' pages on TV, as well as watching the top live videos. 

Facebook would also - like YouTube - recommend videos based on ones users previously watched but on a much larger screen. 

The new app definitely gives Facebook a better chances of competing with the likes of streaming platforms YouTube and other traditional television channels.

Any user with Apple TV, Amazon’s Fire TV and Samsung’s smart TVs will be able to view Facebook’s user-generated videos through their own boxsets.

Quoting Facebook's  CEO, Zuckerberg stated:
"I want Facebook to become the place users go when they want to watch videos or want to keep up to date with what’s going on with their favorite show.”

According to 2016 stats, Facebook users watched over 100 million hours of video every day and this has made Facebook hungry for more

The new app is expected to be launched in the next few weeks and it will definitely give Facebook yet another way to reach consumers interested in videos and, most likely, another platform to sell video ads.
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